Subscription · Unit Economics · 2026

How much is one install worth to you?

LTV, payback, and ROAS calculator for subscription apps. Computes revenue per cohort month, accounts for store fees and refunds, and forecasts CAC payback.

Methodology App Store retention Horizon 12 months
Detailed report
Cohort dynamics
12 months · % and $
Retention curve
Cumulative revenue per trial vs CAC
Cohort forecast
What this means
Automated analysis
Import / Export · JSON
✓ Synced

JSON auto-updates whenever you edit any field above. Edit the JSON directly and the form will update and recalculate. Fields can be omitted — null values or missing keys won't overwrite the current state.